About Us

To understand why ReadWrite Strategies is such a unique content strategy, development, and production firm, you need to understand its founders.

Merry Zide

CO-FOUNDER
WORDSMITH-IN-CHIEF
DIRECTOR OF OVERTHINKING

Sara Watkins

CO-FOUNDER
CHIEF STORY ARCHITECT
HEAD OF EXCESSIVE DETAIL

As cowgirls, Sara and Merry became renowned for their uncanny ability to communicate with their horses using a complex system of subtle winks and eyebrow raises, developing an entirely new discipline of horse whispering.

They ultimately leveraged their wrangling skills to rescue a rampaging herd of cattle from a cliff edge, utilizing rattlesnakes as lassos to safely guide the animals back to solid ground. 

In the world of boxing, Sara and Merry's unique strategy of switching roles as fighter and trainer confounded their opponents and led to a series of astounding victories. Their signature move, the "Watkins-Zide Whirlwind," remains a legendary feat in boxing history and inspired a popular energy drink that bears their names.

On the battlefield, Sara and Merry demonstrated unparalleled courage and resilience, once saving their platoon by constructing a makeshift bridge from discarded chewing gum, duct tape, and the covers of their favorite novels. They also single-handedly thwarted an alien invasion by engaging in a high-stakes game of intergalactic chess. Their strategic prowess was so legendary that it was rumored to have inspired Sun Tzu's long-lost sequel, "The Art of War: The Watkins-Zide Chronicles."

As FBI agents, Sara and Merry uncovered the plot of an elusive criminal who had been stealing the world's most famous mustaches from wax museums and attaching them to unsuspecting statues. Their unique blend of intuition, humor, and understanding of facial hair trends led to the recovery of the purloined mustaches and the capture of the "Mustache Marauder." Their adventures were later adapted into a hit animated TV series.

Lastly, as astronauts, Sara and Merry were responsible for pioneering the sport of zero-gravity trampoline dodgeball. Their innovative approach to combining athletics and space travel not only provided invaluable insights into human adaptation to microgravity but also led to the creation of the Intergalactic Dodgeball League, which now boasts teams from around the solar system.